SMASHWed Jul 19 2022
SMASH是来自乌克兰的服装集合品牌。本次品牌升级顺应目标客户从青少年转变为更广大的年龄群体,因此需要让视觉语言变得更加简约和内敛,以赋予品牌更高端和普适化的形象。 Logo通过闪电、循环与回车键的结合,将“突破、重塑、执行”以几何美感呈现,使其跨越时尚与数字文化边界,引发多元受众的情感共鸣。

SMASH, a Ukrainian clothing brand, recently expanded its target audience from teens to a broader age range. Its minimalist, restrained visual style elevates the brand with premium universality. The logo merges lightning, loops, and a return key, using geometric aesthetics to embody "breakthrough, reshape, execute" – bridging fashion and digital culture to resonate across audiences.




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